WEDNESDAY 9/15/2021
 

  7:30 AM -   2:00 PM          HTN PAC Golf Tournament
                                        Old Fort Golf Course, Murfreesboro
                                        Separate Registration Required: Click HERE
 

11:00 AM -   1:00 PM         Regional Tourism Directors Meeting/Lunch

11:00 AM -  4:30 PM          Registration Open
 

11:00 AM -  4:30 PM          Exhibitor Set-Up

11:00 AM -  4:30 PM          Silent Auction Items Delivery
 

  1:00 PM -  4:30 PM          TN Dept. of Tourist Development Rural Tourism Pre-Conference Seminar
                                        (By Invitation Only: For Information Contact Abbie Gristy: abbie.gristy@tn.gov)

  4:30 PM -   5:45 PM         Women in Tennessee Hospitality & Tourism Reception
 

  6:00 PM -   8:00 PM         Opening Night Reception at The Grove
                                        Sponsored by The Rutherford County Convention & Visitors Bureau
                                        Transportation Sponsored by Gray Line of Tennessee

THURSDAY  9/16/21
 

  7:00 AM -   5:00 PM         Registration Open
 

  7:00 AM -   9:00 PM         Silent Auction Open
 

  7:30 AM -   8:45 AM         Opening Breakfast/Program/Keynote
                                        Moving Forward: Living With No Excuses | Noah Galloway
 

  8:45 AM -   9:00 AM         Break
 

  8:45 AM -   5:00 PM         Tradeshow Open
 

  9:00 AM - 10:00 AM         General Session
                                        Moving Forward: Gauging and Understanding Traveler Sentiment
                                        Amir Eylon, Longwoods International
 

10:00 AM - 10:15 AM          Break

10:00 AM - 11:30 AM         Tennessee Tourism Committee Meeting
 

10:15 AM - 11:15 AM         General Session
                                       Moving Forward: Key to Your Success - Research Tools & Resources
                                       Jennifer Stoll, Stoll Strategies
 

11:15 AM - 11:30 AM         Break
 

11:30 AM -   1:00 PM        Lunch/Program
                                       Governor Bill Lee Addresses the Industry (Video)
                                                                            
  1:00 PM -    2:30 PM        General Session
                                        Where We've Been, What We Learned, Where We're Going
                                        Industry Panel

  2:30 PM -   2:45 PM        Break

  2:45 PM --  3:15 PM        HTN Board of Directors Meeting
 

  2:45 PM -   4:00 PM        TouchPoints Session
                           

  4:00 PM -   5:00 PM        Wind-Down Reception with Exhibitors
 

  6:00 PM -   9:00 PM        On-Your-Own Murfreesboro Dine-Around for those not attending Stars Gala
 

  6:15 PM -   7:00 PM        Stars of the Industry Gala Reception

  7:00 PM -   9:00 PM        Stars of the Industry Gala Dinner & Awards Program
                                       Separate Registration Required: Click HERE

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FRIDAY  9/17/21

 
  7:00 AM -   1:00 PM         Registration Open
 

  7:00 AM -   7:45 AM         Silent Auction Last Chance Bidding
 

  7:45 AM -   9:00 AM         Breakfast/Program/Keynote
                                        Moving Forward: The Future of Travel & Tourism | Crystal Washington
 

  7:45 AM -   9:00 AM         Silent Auction Winners Selected/Posted
 

  9:00 AM -   1:00 PM         Silent Auction Winner Pick-up/Pay
 

  9:00 AM -   1:00 PM         Tradeshow Open
 

  9:00 AM - 10:15 AM         General Session
                                        Moving Forward: Try Before You Buy - Promoting Your Destination
                                        to Remote Workers & Potential Residents   
 

10:15 AM - 10:30 AM         Break
 

10:30 AM - 11:45 AM         General Session
                                       Moving Forward: Getting Back to Work - Critical Hospitality & Tourism
                                       Employment Issues and Initiatives

​

11:45 AM - 12:00 PM         Break
 

12:00 PM -   1:30 PM         Closing Lunch/Program/Keynote

                                        Moving Forward: State of the Industry & TN Dept. of Tourism Presentation
                                        Commissioner Mark Ezell

                  1:30 PM         Conference Adjourns